Oh, Yeah!
King Design Does Philabundance – View Video
In the spirit of “giving” during this holiday season, the King Design team recently volunteered at Philabundance, the region’s largest hunger relief organization. We helped move over 17,000 pounds of food to help feed those in need throughout the tri-state area.
View Photos
Social Media: Strategy and Framework
The following is a high-level overview we recently put together for how to think through a social media campaign.
Bottom line: Understand the culture, create a plan, and make sure it’s integrated with all other marketing tactics.
How to Take Your Facebook Fan Page to the Next Level
Everyone wants to stand out from the crowd. With the ease, accessibility, and popularity of social media and Facebook, it seems that every company has their own ‘fan page’ or profile on the service. So how do you make people take notice of yours? Customized Facebook fan pages.
Make it truly your own
One of the most important tenets of social media is to be transparent; let your fans and followers see what you and your company are all about [...]
New, Strategic Website for e3bank
e3bank is a leader in green banking – committed to restoring and protecting the natural capital that supports life and our economy. As a new, innovative player in the industry, e3bank is currently focused on raising a substantial amount of investor capital in order to meet their targeted opening date in Q1 2010. The leadership team recognized a need to update their existing website (first launched in 2008) as it had become confusing for users due to several one-off [...]
Photos from Jenkintown Jazz and Brewfest
A community of jazz and beer enthusiasts congregated in the heart of Jenkintown this past Sunday for the 10th annual Jenkintown Jazz and BrewFest. King Design was proud to be one of the main sponsors for this event, hosted by the Jenkintown Community Alliance. With the soothing musical backdrop of Denise King, Richie Cole, and their team of jazz musicians, over 3,000 visitors mingled and relaxed in the Town Square sipping fresh craft beer and enjoying [...]
KD Team Building Event at Twin Spring Farm
Inspired by the latest Bachelorette* episode during which Jillian passed over our friend, Reid for, um, Ed… The King Design team decided to blow off a little steam on the new SKYTRAIL ropes course at Twin Spring Farm.
*Just to be clear, we’re all only watching the show because of Reid…
Thanks to Dick Hood and his father, Mr. Hood, who founded the legendary Twin Spring Farm in 1945, the KD team got to experience an afternoon full of death-defying rope challenges [...]
Giroud Gets a New Brand Identity and Website
Giroud has been a premiere tree care service provider for the Greater Philadelphia region since 1974. Recently, they augmented their service capabilities to include lawn care. As they planned for their 2009 marketing and sales growth needs, the Giroud leadership team felt they needed professional help to update their marketing material to better reflect their new capabilities and, at the same time, update their visual brand identity to make it more consistent and attractive to their target [...]
King Design Wins Jenkintown 5K Sunset Run!
On June 23rd, the King Design team participated in the Jenkintown 5K Sunset Run, an annual event sponsored by the Jenkintown Community Alliance (JCA).
Not only did we participate, but we also helped to promote the event through the design of posters, brochures, volunteer and participant t-shirts, and a custom banner for the JCA website home page.
Why we decided to call ourselves “The Wild Parrots” is beyond me, but we’re proud to [...]
Rittenhouse Spring Festival
The weather gods finally decided to smile down on Philly this past Saturday as the city shut down the streets of Rittenhouse Square for the annual Spring Festival. After previewing the tastes of the day at the Rittenhouse Row Kick Off Party this past Tuesday, we all had high expectations for this annual Philadelphia event. As always, when it comes to food and drinks, this city does not disappoint.
Photos from Rittenhouse Row Spring Festival
Typically, springtime brings to mind thoughts of fuzzy bunnies, polka dot umbrellas, and the occasional painted egg. Here in Philadelphia, springtime means its time for the annual Rittenhouse Row Spring Festival, and with that, the Restaurant Row Kick Off Party (executed by Corie Moskow of Gloss PR; sponsors including one of our clients, Penn Medicine). With so many reputable establishments gracing the stage this year, King Design swooped in with camera ready and [...]
King Design is Getting Naked!
Well, our website is, anyway. We believe in adhering to best practices in current Web Standards. And we want to get naked to prove it.
King Design will be participating in the annual “CSS Naked Day” scheduled for April 9th. Every year, for one full international day (48hours), webmasters from around the world will be stripping out their CSS (Cascading Style Sheets – the design elements of the site that [...]
King Design is on Facebook
Advertising through social media has been increasing in popularity and seems to have significantly spiked in the past six months. Perhaps the best evidence of this growing trend is how Obama’s team leveraged such sites as Facebook, MySpace, Twitter, and Digg in last year’s presidential campaign. Networks like CNN are also taking advantage of it for the volume of ‘real-time’ feedback they can get from viewers on a variety of breaking news stories.
Market researchers have [...]
HX Printing Re-Branding Campaign
HX Printing offers the best of both worlds: aggressively priced printing from Asia delivered with an American-style customer experience.
Recently, King Design was commissioned to do a complete re-brand of the company. Formerly ‘Hope Xinyuan Book Printing Company,’ they knew it was time for an update when 50% of their business began to move into other print areas such as magazines and catalogs. Following extensive interviews with the leadership team, King Design created a brand strategy and visual identity [...]
New E-Commerce Website for Penn Medicine
Penn Medicine is a world-leading institution for patient care, education, and research. King Design has been their marketing partner for several years now with multiple print design and promotional marketing projects.
Most recently, to augment financial support for some of their programs, the Penn Med team turned to King Design to create a new e-commerce store where family and [...]
Holy Crap, It’s 2009!
It’s a new year and the King Design team is rapidly gearing up for some very exciting projects in 2009. Many of our clients have realized that now, more than ever, is the time to focus on maximizing brand equity and being strategic in this year’s marketing plans. For many businesses, the market has changed and that means what worked yesterday may not be as effective today. Read [...]
We Brand. Santa Brands. You Should Brand.
A brand is more than just a logo. At the heart of every company is its essence: core capabilities, values, key personnel, symbols and metaphors. The art of developing a powerful brand identity lies in pinpointing those defining qualities and bringing them to life through a creative theme. The result becomes a springboard for the company, its products, and all communications. A company’s brand identity becomes the foundation – the touchstone that all marketing and interactions [...]
American Heart Association’s “Start! Heart Walk 2008″ Campaign
Every year the American Heart Association, a non-profit organization with a mission to build healthier lives, free of cardiovascular diseases and stroke, turns to King Design to create their annual “Start! Heart Walk” marketing collateral and promotional items. This year, the team worked in collaboration with the Association to design and print a brochure that was both upbeat and fun while also serving the utilitarian purpose of providing schedules, display and stand information, survivor stories, and promotional ads. The team then infused this [...]
Principal, King Design Runs for Leukemia
Mike King, Principal of King Design, recently completed the Dublin Marathon (yes, that’s 26.2 miles) to support funding for the Leukemia & Lymphoma Society (LLS). Through Team in Training and the generosity of many; $5,600 was raised to help accelerate finding a cure for Leukemia, Lymphoma, and Myeloma. More than 823,000 Americans are battling these blood cancers right now.
To learn more about these important organizations and how you can get involved, please visit the Leukemia & Lymphoma [...]
Is Now the Time to Market Your Company?
Yes, if your goal is to keep your sales pipeline full and the wheels of profitability churning, this is the time to invest in marketing your company and maximizing your brand equity. While always a good idea, in times such as these, it is absolutely imperative.
There are many ways to strengthen your brand image and keep it front and center for your target audience – something your competitors may be shying away from right now as they tighten [...]
King Design Hosts “The Whole Shebang”
On September 18th, the King Design team hosted “The Whole Shebang” – an open house, professional networking, and Leukemia & Lymphoma Society (LLS) fundraising event at our new studio space in Jenkintown, PA, just outside of Philadelphia.
The event was a whopping success as many clients, professional associates, friends, and family came out to celebrate, network with other local business professionals, and give generously to a worthy cause.
Photo vignette from the evening’s festivities:
Photos [...]
Thanks to “The Whole Shebang” Sponsors
We are so grateful to the many local businesses whose donations and service contributions helped make “The Whole Shebang” event on September 18th possible – Wine tasting from the Chaddsford Winery, hors d’oeurves from West Ave Grille; photography by Dan Z. Johnson; communication marketing by VertaPointe and PhillyEdge.com; furnishings by Modern Interiors; Leukemia & Lymphoma Society Raffle prizes donated by the HIWAY Theatre, Moshulu Restaurant & Bar, Daddy-O Hotel & Restaurant, David Arnold Hair Salon, Made Ya Look Salon, Joshua’s [...]
VertaPointe, LLC Strategic Alliance
To strengthen our ability to help clients build solid, strategic marketing campaigns; King Design has now formed an alliance with VertaPointe, LLC, a multi-channel communication firm specializing in email, voice, and fax broadcasting; direct mail, SMS text messaging, and I.C.E. communications.
King Design Moves to New Studio Location
As a result of a tremendous growth period, the King Design team has recently moved their operations. The new studio space is located in the heart of Jenkintown, PA, just outside of Philadelphia, and represents a new launching pad for the future growth of the firm.
New Address: 305 Old York Road, Suite 200, Jenkintown, PA 19046