Posted by Jessica W. King on February 28th, 2009 — in News Updates, Social Media
Advertising through social media has been increasing in popularity and seems to have significantly spiked in the past six months. Perhaps the best evidence of this growing trend is how Obama’s team leveraged such sites as Facebook, MySpace, Twitter, and Digg in last year’s presidential campaign. Networks like CNN are also taking advantage of it for the volume of ‘real-time’ feedback they can get from viewers on a variety of breaking news stories.
Market researchers have [...]
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Posted by Jessica W. King on February 27th, 2009 — in Featured Projects
HX Printing offers the best of both worlds: aggressively priced printing from Asia delivered with an American-style customer experience.
Recently, King Design was commissioned to do a complete re-brand of the company. Formerly ‘Hope Xinyuan Book Printing Company,’ they knew it was time for an update when 50% of their business began to move into other print areas such as magazines and catalogs. Following extensive interviews with the leadership team, King Design created a brand strategy and visual identity [...]
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