HX Printing Re-Branding Campaign
HX Printing offers the best of both worlds: aggressively priced printing from Asia delivered with an American-style customer experience.
Recently, King Design was commissioned to do a complete re-brand of the company. Formerly ‘Hope Xinyuan Book Printing Company,’ they knew it was time for an update when 50% of their business began to move into other print areas such as magazines and catalogs. Following extensive interviews with the leadership team, King Design created a brand strategy and visual identity that creatively combines “The Best of East and West” in their new logo, core messaging, and supporting marketing collateral.
The core strategy for the website was to communicate the benefits of doing business with HX, instill a sense of confidence through bios of key personnel and photos of recent projects with an ultimate goal of capturing leads via a prominent ‘free quote form.’
Project Deliverables:
- Brand Strategy Development – Differentiation & Core Messaging
- New Logo
- Stationery & Business Card Designs
- Tradeshow Booth Design
- Copywriting
- Photography (portfolio and bios)
- Website Design and Technical Development
