New, Strategic Website for e3bank
e3bank is a leader in green banking – committed to restoring and protecting the natural capital that supports life and our economy. As a new, innovative player in the industry, e3bank is currently focused on raising a substantial amount of investor capital in order to meet their targeted opening date in Q1 2010. The leadership team recognized a need to update their existing website (first launched in 2008) as it had become confusing for users due to several one-off content additions. The process for users to find and sign up for important events, a core component of e3bank’s marketing strategy, was also ineffective.
Solution:
King Design worked with the leadership team to first establish a new site architecture and content organization strategy that better aligns with their goal of captivating two distinct audiences: prospective investors and future retail customers, each with their own unique demographics. The site is designed to walk users down a specific path with an ultimate goal of getting them to fill out one or more forms customized to capture demographic data used for ongoing marketing and sales efforts. In addition to the targeted forms, the site features embedded videos and editable news and special events pages. The new site also integrates with Salesforce, their current CRM system, helping to streamline and automate the lead data collection process.
Project Deliverables:
- Website strategy and architecture
- Refreshed visual design
- Custom forms for prospect data collection
- Technical development into a CMS (News & Events pages)
- Form integration with Salesforce (CRM system)
- Website hosting