With so many sites competing for attention, your users should be able to figure out the purpose of your site within the first few seconds of their visitation. Here are the 6 main categories of web sites that you can choose from to help clarify their experience.
The following is a high-level overview we recently put together for how to think through a social media campaign.
Bottom line: Understand the culture, create a plan, and make sure it’s integrated with all other marketing tactics.
Everyone wants to stand out from the crowd. With the ease, accessibility, and popularity of social media and Facebook, it seems that every company has their own ‘fan page’ or profile on the service. So how do you make people take notice of yours? Customized Facebook fan pages.
Make it truly your own
One of the most important tenets of social media is to be transparent; let your fans and followers see what you and your company are all about [...]
Well, our website is, anyway. We believe in adhering to best practices in current Web Standards. And we want to get naked to prove it.
King Design will be participating in the annual “CSS Naked Day” scheduled for April 9th. Every year, for one full international day (48hours), webmasters from around the world will be stripping out their CSS (Cascading Style Sheets – the design elements of the site that [...]
A brand is more than just a logo. At the heart of every company is its essence: core capabilities, values, key personnel, symbols and metaphors. The art of developing a powerful brand identity lies in pinpointing those defining qualities and bringing them to life through a creative theme. The result becomes a springboard for the company, its products, and all communications. A company’s brand identity becomes the foundation – the touchstone that all marketing and interactions [...]
Yes, if your goal is to keep your sales pipeline full and the wheels of profitability churning, this is the time to invest in marketing your company and maximizing your brand equity. While always a good idea, in times such as these, it is absolutely imperative.
There are many ways to strengthen your brand image and keep it front and center for your target audience – something your competitors may be shying away from right now as they tighten [...]
