» Featured Projects http://blog.kingdesignllc.com Fri, 16 Jul 2010 01:38:20 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 New Brand Identity, Website and Social Media Integration for PhIMA http://blog.kingdesignllc.com/2010/03/new-brand-identity-social-media-integration-for-phima/ http://blog.kingdesignllc.com/2010/03/new-brand-identity-social-media-integration-for-phima/#comments Fri, 19 Mar 2010 18:35:58 +0000 Abby Tolotti http://blog.kingdesignllc.com/?p=1413 PhIMA, or the Philadelphia Interactive Marketing Association, is a regional nonprofit organization established to encourage open communication and enhance a sense of community within interactive marketing professionals in the Greater Philadelphia area. The organization, headed up by a volunteer Board of Directors and funded entirely through sponsor fees, came to the realization that their website had become outdated and no longer reflected the caliber of either the members or sponsors the organization represented. King Design was brought [...]]]> PhIMA, or the Philadelphia Interactive Marketing Association, is a regional nonprofit organization established to encourage open communication and enhance a sense of community within interactive marketing professionals in the Greater Philadelphia area. The organization, headed up by a volunteer Board of Directors and funded entirely through sponsor fees, came to the realization that their website had become outdated and no longer reflected the caliber of either the members or sponsors the organization represented. King Design was brought in to address the organization’s need for an updated look and feel as well as improved functionality of their existing site.

HomePage

PhIMA Home Page

King Design, both sponsor and member of PhIMA, began this process of revamping PhIMA with extensive research.  Meetings with the Board established the internal wants and needs of the organization. In order to determine marketplace demand, we conducted surveys through a variety of mediums, from email and written surveys to in-person conversations at the PhIMA holiday event this past December. Similar and competing organizations’ media outlets in other regions were also explored for a better understanding of common industry practices. After the research was completed, it became clear that the primary concerns to be addressed by a redesign were: a need for an updated look and feel, ease of registration, incorporation of a job board, inclusion of social media tools, and enhanced sponsor value-adds. It was determined that the most effective approach to remodeling PhIMA’s online presence was through a phased approach.

Project Deliverables

  • Brand identity design
  • Site strategy & architecture
  • Content management system
  • Database creation for membership records & event registration
  • Custom forms: Event registration, job posting, membership & sponsorship, feedback
  • HTML email template design
  • Facebook Fan Page account creation
  • Customized Fan Page landing page with interactive functionality
  • Twitter account creation with customized background
  • Custom photography
  • Copywriting

In Phase 1, the first step was to create a new brand identity for the organization. With strategic color choices, fresh logo, effective brand messaging, and cutting edge design and development, King Design created a new website to effectively visually represent the interactive marketing community of the Philadelphia region.

The technology behind the new site is just as innovative as the outward face. Built on a robust content management system, the new site incorporates analytics and a custom-built database to aid in managing membership, event registration, HTML email, and job postings. The new technology incorporation now allows for members and friends of PhIMA to easily submit jobs, which are then approved and posted to the site’s job board.

Facebook

Facebook

Social media incorporation was an important part of the overall update. With the overall adoption of social media both in corporate and personal lives, inclusion in social media platforms is essential to staying relevant in the marketplace, particularly for an organization representing the best and brightest in interactive marketing. PhIMA was previously handling a Facebook group; a member had organized a LinkedIn discussion group. In Phase 1, King Design created a Facebook Fan Page with customized tabs and a fully designed landing page with hotspots redirecting back to the PhIMA website, which helped the organization to solidify their presence on the platform. A Flickr account to host pictures that are used on both the site and other social media outlets was established as well.  The group within LinkedIn also is now sporting the redesigned logo, for brand consistency. screenshot_TwitterA customized Twitter page, mimicking the design of both the overall site as well as the custom Facebook page, rounds out the social media components of the PhIMA online footprint, and gives current and potential members more direct conversation with the organization.  A custom HTML email template was also developed for consistent messaging throughout all avenues, powered by King Design’s own Mailer King.

With all of these updates, PhIMA can now offer an even greater value to both members and sponsors. Currently, the site is undergoing preparations to be mobile-specific by Movitas. After future research and feedback is compiled, PhIMA and King Design will commence Phase 2 operations.

Check out the new site: www.phillyinteractive.org

Project Deliverables
Identity Design
Site Strategy & Architecture
Content Management System
Database creation for membership records & event registration
HTML template design
Facebook Fan Page creation
Facebook Fan Page customized landing page w/ interactive functionality
Twitter page creation with customized background
]]> http://blog.kingdesignllc.com/2010/03/new-brand-identity-social-media-integration-for-phima/feed/ 0 New, Strategic Website for e3bank http://blog.kingdesignllc.com/2009/09/new-strategic-website-for-e3bank/ http://blog.kingdesignllc.com/2009/09/new-strategic-website-for-e3bank/#comments Sun, 27 Sep 2009 19:49:34 +0000 Jessica W. King http://blog.kingdesignllc.com/?p=1227

e3bank is a leader in green banking – committed to restoring and protecting the natural capital that supports life and our economy. As a new, innovative player in the industry, e3bank is currently focused on raising a substantial amount of investor capital in order to meet their targeted opening date in Q1 2010.  The leadership team recognized a need to update their existing website (first launched in 2008) as it had become confusing for users due to several one-off [...]]]>

e3bank is a leader in green banking – committed to restoring and protecting the natural capital that supports life and our economy. As a new, innovative player in the industry, e3bank is currently focused on raising a substantial amount of investor capital in order to meet their targeted opening date in Q1 2010.  The leadership team recognized a need to update their existing website (first launched in 2008) as it had become confusing for users due to several one-off content additions. The process for users to find and sign up for important events, a core component of e3bank’s marketing strategy, was also ineffective.

Solution:

King Design worked with the leadership team to first establish a new site architecture and content organization strategy that better aligns with their goal of captivating two distinct audiences: prospective investors and future retail customers, each with their own unique demographics.  The site is designed to walk users down a specific path with an ultimate goal of getting them to fill out one or more forms customized to capture demographic data used for ongoing marketing and sales efforts.  In addition to the targeted forms, the site features embedded videos and editable news and special events pages. The new site also integrates with Salesforce, their current CRM system, helping to streamline and automate the lead data collection process.

Project Deliverables:

  • Website strategy and architecture
  • Refreshed visual design
  • Custom forms for prospect data collection
  • Technical development into a CMS (News & Events pages)
  • Form integration with Salesforce (CRM system)
  • Website hosting

]]> http://blog.kingdesignllc.com/2009/09/new-strategic-website-for-e3bank/feed/ 0 Giroud Gets a New Brand Identity and Website http://blog.kingdesignllc.com/2009/07/giroud-gets-a-new-brand-identity-and-website/ http://blog.kingdesignllc.com/2009/07/giroud-gets-a-new-brand-identity-and-website/#comments Wed, 01 Jul 2009 20:23:53 +0000 Jessica W. King http://blog.kingdesignllc.com/?p=1045

Giroud has been a premiere tree care service provider for the Greater Philadelphia region since 1974. Recently, they augmented their service capabilities to include lawn care. As they planned for their 2009 marketing and sales growth needs, the Giroud leadership team felt they needed professional help to update their marketing material to better reflect their new capabilities and, at the same time, update their visual brand identity to make it more consistent and attractive to their target [...]]]>

Giroud has been a premiere tree care service provider for the Greater Philadelphia region since 1974. Recently, they augmented their service capabilities to include lawn care. As they planned for their 2009 marketing and sales growth needs, the Giroud leadership team felt they needed professional help to update their marketing material to better reflect their new capabilities and, at the same time, update their visual brand identity to make it more consistent and attractive to their target market. More specifically, they wanted their marketing collateral to better reflect their reputation for the highest quality tree and lawn care services as compared to their competitors.

Solution:

King Design approached Giroud’s needs in phases starting with an updated logo, fresh color palette, and other new ‘look and feel’ elements. We then re-designed their existing website to better reflect the high quality services they are known for. The primary goal for the site was to instill a sense of confidence via prominent certifications, testimonials, educational tips, bios of key personnel, and relatable imagery with an ultimate goal of leading users to sign up for service via a new contact form. Existing customers are also able to complete an online satisfaction survey. The site was built on a Content Management System (CMS) with an integrated blog to allow Giroud the flexibility of updating their own content as the seasons change and new trends emerge.

Project Deliverables:

  • Updated Logo
  • Visual brand identity w/guidelines
  • Website strategy and architecture
  • Website design and technical development into a CMS
  • Integrated blog with embedded videos
  • Website hosting

Outcome:

“Working with King Design was an absolute pleasure.  They are savvy marketers, who approached our project with a fresh and creative perspective that capitalized on the current technologies. The result is a beautiful new look for our company that captures who we are and a website that is perfectly suited to our business and easy to maintain.  We couldn’t be happier.”
- Lou and Cindy Giroud

Visit Giroud’s new website

]]> http://blog.kingdesignllc.com/2009/07/giroud-gets-a-new-brand-identity-and-website/feed/ 0 New E-Commerce Website for Penn Medicine http://blog.kingdesignllc.com/2009/01/new-e-commerce-website-for-penn-medicine/ http://blog.kingdesignllc.com/2009/01/new-e-commerce-website-for-penn-medicine/#comments Sun, 25 Jan 2009 14:53:29 +0000 Jessica W. King http://blog.kingdesignllc.com/?p=656

Penn Medicine is a world-leading institution for patient care, education, and research. King Design has been their marketing partner for several years now with multiple print design and promotional marketing projects.

Most recently, to augment financial support for some of their programs, the Penn Med team turned to King Design to create a new e-commerce store where family and [...]]]>

Penn Medicine is a world-leading institution for patient care, education, and research. King Design has been their marketing partner for several years now with multiple print design and promotional marketing projects.

Most recently, to augment financial support for some of their programs, the Penn Med team turned to King Design to create a new e-commerce store where family and friends can purchase gifts to help make a patient more comfortable while in the hospital or following a hospitalization.

The project included:

  • Strategy for website architecture
  • Custom photography
  • Web page designs
  • Technical development
  • Vendor coordination for e-commerce transactional components


Visit Penn Med’s New Website: http://shopatpennmed.org


Check out the rest of our print and web design portfolio

]]> http://blog.kingdesignllc.com/2009/01/new-e-commerce-website-for-penn-medicine/feed/ 0 American Heart Association’s “Start! Heart Walk 2008″ Campaign http://blog.kingdesignllc.com/2008/11/american-heart-associations-start-heart-walk-2008/ http://blog.kingdesignllc.com/2008/11/american-heart-associations-start-heart-walk-2008/#comments Thu, 13 Nov 2008 19:24:51 +0000 Jessica W. King http://blog.kingdesignllc.com/?p=455 Every year the American Heart Association, a non-profit organization with a mission to build healthier lives, free of cardiovascular diseases and stroke, turns to King Design to create their annual “Start! Heart Walk” marketing collateral and promotional items.  This year, the team worked in collaboration with the Association to design and print a brochure that was both upbeat and fun while also serving the utilitarian purpose of providing schedules, display and stand information, survivor stories, and promotional ads.  The team then infused this [...]]]> Every year the American Heart Association, a non-profit organization with a mission to build healthier lives, free of cardiovascular diseases and stroke, turns to King Design to create their annual “Start! Heart Walk” marketing collateral and promotional items.  This year, the team worked in collaboration with the Association to design and print a brochure that was both upbeat and fun while also serving the utilitarian purpose of providing schedules, display and stand information, survivor stories, and promotional ads.  The team then infused this design theme throughout all of the supporting walk items.

 

Project included:

Banners

Brochure – 4 color, printed on coated stock paper

Name Badge Cards

T-Shirts

Sweatshirts

Lanyards

Table Covers

Awards for Key Contributors

 

 

Learn more about our promotional marketing products and services

 

 

For more examples of our work, be sure to check out our Portfolio

 

 

 

 

 

 

 

To learn more about the American Heart Association and their mission, please visit their website at www.americanheart.org

 

 

 

 

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