Posted by Abby Tolotti on March 19th, 2010 — in Featured Projects, News Updates, Social Media
PhIMA, or the Philadelphia Interactive Marketing Association, is a regional nonprofit organization established to encourage open communication and enhance a sense of community within interactive marketing professionals in the Greater Philadelphia area. The organization, headed up by a volunteer Board of Directors and funded entirely through sponsor fees, came to the realization that their website had become outdated and no longer reflected the caliber of either the members or sponsors the organization represented. King Design was brought [...]
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Posted by Jessica W. King on November 11th, 2009 — in Articles, Social Media
The following is a high-level overview we recently put together for how to think through a social media campaign.
Bottom line: Understand the culture, create a plan, and make sure it’s integrated with all other marketing tactics.
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Posted by Abby Tolotti on October 12th, 2009 — in Articles, Social Media
Everyone wants to stand out from the crowd. With the ease, accessibility, and popularity of social media and Facebook, it seems that every company has their own ‘fan page’ or profile on the service. So how do you make people take notice of yours? Customized Facebook fan pages.
Make it truly your own
One of the most important tenets of social media is to be transparent; let your fans and followers see what you and your company are all about [...]
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Posted by Jessica W. King on February 28th, 2009 — in News Updates, Social Media
Advertising through social media has been increasing in popularity and seems to have significantly spiked in the past six months. Perhaps the best evidence of this growing trend is how Obama’s team leveraged such sites as Facebook, MySpace, Twitter, and Digg in last year’s presidential campaign. Networks like CNN are also taking advantage of it for the volume of ‘real-time’ feedback they can get from viewers on a variety of breaking news stories.
Market researchers have [...]
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