» Social Media http://blog.kingdesignllc.com Fri, 16 Jul 2010 01:38:20 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 New Brand Identity, Website and Social Media Integration for PhIMA http://blog.kingdesignllc.com/2010/03/new-brand-identity-social-media-integration-for-phima/ http://blog.kingdesignllc.com/2010/03/new-brand-identity-social-media-integration-for-phima/#comments Fri, 19 Mar 2010 18:35:58 +0000 Abby Tolotti http://blog.kingdesignllc.com/?p=1413 PhIMA, or the Philadelphia Interactive Marketing Association, is a regional nonprofit organization established to encourage open communication and enhance a sense of community within interactive marketing professionals in the Greater Philadelphia area. The organization, headed up by a volunteer Board of Directors and funded entirely through sponsor fees, came to the realization that their website had become outdated and no longer reflected the caliber of either the members or sponsors the organization represented. King Design was brought [...]]]> PhIMA, or the Philadelphia Interactive Marketing Association, is a regional nonprofit organization established to encourage open communication and enhance a sense of community within interactive marketing professionals in the Greater Philadelphia area. The organization, headed up by a volunteer Board of Directors and funded entirely through sponsor fees, came to the realization that their website had become outdated and no longer reflected the caliber of either the members or sponsors the organization represented. King Design was brought in to address the organization’s need for an updated look and feel as well as improved functionality of their existing site.

HomePage

PhIMA Home Page

King Design, both sponsor and member of PhIMA, began this process of revamping PhIMA with extensive research.  Meetings with the Board established the internal wants and needs of the organization. In order to determine marketplace demand, we conducted surveys through a variety of mediums, from email and written surveys to in-person conversations at the PhIMA holiday event this past December. Similar and competing organizations’ media outlets in other regions were also explored for a better understanding of common industry practices. After the research was completed, it became clear that the primary concerns to be addressed by a redesign were: a need for an updated look and feel, ease of registration, incorporation of a job board, inclusion of social media tools, and enhanced sponsor value-adds. It was determined that the most effective approach to remodeling PhIMA’s online presence was through a phased approach.

Project Deliverables

  • Brand identity design
  • Site strategy & architecture
  • Content management system
  • Database creation for membership records & event registration
  • Custom forms: Event registration, job posting, membership & sponsorship, feedback
  • HTML email template design
  • Facebook Fan Page account creation
  • Customized Fan Page landing page with interactive functionality
  • Twitter account creation with customized background
  • Custom photography
  • Copywriting

In Phase 1, the first step was to create a new brand identity for the organization. With strategic color choices, fresh logo, effective brand messaging, and cutting edge design and development, King Design created a new website to effectively visually represent the interactive marketing community of the Philadelphia region.

The technology behind the new site is just as innovative as the outward face. Built on a robust content management system, the new site incorporates analytics and a custom-built database to aid in managing membership, event registration, HTML email, and job postings. The new technology incorporation now allows for members and friends of PhIMA to easily submit jobs, which are then approved and posted to the site’s job board.

Facebook

Facebook

Social media incorporation was an important part of the overall update. With the overall adoption of social media both in corporate and personal lives, inclusion in social media platforms is essential to staying relevant in the marketplace, particularly for an organization representing the best and brightest in interactive marketing. PhIMA was previously handling a Facebook group; a member had organized a LinkedIn discussion group. In Phase 1, King Design created a Facebook Fan Page with customized tabs and a fully designed landing page with hotspots redirecting back to the PhIMA website, which helped the organization to solidify their presence on the platform. A Flickr account to host pictures that are used on both the site and other social media outlets was established as well.  The group within LinkedIn also is now sporting the redesigned logo, for brand consistency. screenshot_TwitterA customized Twitter page, mimicking the design of both the overall site as well as the custom Facebook page, rounds out the social media components of the PhIMA online footprint, and gives current and potential members more direct conversation with the organization.  A custom HTML email template was also developed for consistent messaging throughout all avenues, powered by King Design’s own Mailer King.

With all of these updates, PhIMA can now offer an even greater value to both members and sponsors. Currently, the site is undergoing preparations to be mobile-specific by Movitas. After future research and feedback is compiled, PhIMA and King Design will commence Phase 2 operations.

Check out the new site: www.phillyinteractive.org

Project Deliverables
Identity Design
Site Strategy & Architecture
Content Management System
Database creation for membership records & event registration
HTML template design
Facebook Fan Page creation
Facebook Fan Page customized landing page w/ interactive functionality
Twitter page creation with customized background
]]> http://blog.kingdesignllc.com/2010/03/new-brand-identity-social-media-integration-for-phima/feed/ 0 Social Media: Strategy and Framework http://blog.kingdesignllc.com/2009/11/social-media-strategy-and-framework/ http://blog.kingdesignllc.com/2009/11/social-media-strategy-and-framework/#comments Wed, 11 Nov 2009 19:05:22 +0000 Jessica W. King http://blog.kingdesignllc.com/?p=1314 The following is a high-level overview we recently put together for how to think through a social media campaign.

Bottom line:  Understand the culture, create a plan, and make sure it’s integrated with all other marketing tactics.

]]> http://blog.kingdesignllc.com/2009/11/social-media-strategy-and-framework/feed/ 0 How to Take Your Facebook Fan Page to the Next Level http://blog.kingdesignllc.com/2009/10/how-to-take-your-facebook-fan-page-to-the-next-level/ http://blog.kingdesignllc.com/2009/10/how-to-take-your-facebook-fan-page-to-the-next-level/#comments Tue, 13 Oct 2009 01:09:28 +0000 Abby Tolotti http://blog.kingdesignllc.com/?p=1255 Everyone wants to stand out from the crowd. With the ease, accessibility, and popularity of social media and Facebook, it seems that every company has their own ‘fan page’ or profile on the service. So how do you make people take notice of yours? Customized Facebook fan pages.

Make it truly your own

One of the most important tenets of social media is to be transparent; let your fans and followers see what you and your company are all about [...]]]> Everyone wants to stand out from the crowd. With the ease, accessibility, and popularity of social media and Facebook, it seems that every company has their own ‘fan page’ or profile on the service. So how do you make people take notice of yours? Customized Facebook fan pages.

Make it truly your own

One of the most important tenets of social media is to be transparent; let your fans and followers see what you and your company are all about in order to build relationships and trust in your brand. With the updates that Facebook implemented this past February, you can do just that. Flash animation, external data pulls, and actual fan interaction are all possible with the HTML or FBML customization that can now be incorporated into your page design.

Surprisingly, not too many companies have jumped onto this fantastic opportunity for unique, commercial self-expression. A few have, and have done it right.

Examples of great custom facebook pages

The Facebook fan page for iTunes, boasting over 2million fans, opens directly to their customized page. Here users are encouraged to become a fan of the page by the promise of 15 tracks of free music from the service. That’s quite the incentive, and it’s seemed to work well so far. The page gives the general feel that an iTunes user would expect, with familiar color scheme, typefaces, search bars, and general formatting. In fact, the page itself has many of the features that make iTunes so popular (chart listing, podcasts, search/share, etc). This creates a unified overall brand presence between both the application and the fan page. iTunes users feel comfortable here.

1-800-Flowers takes it a step further. Not only do they have an incentive to become a fan through a ‘fan-only’ discount code, but they’ve included a shopping cart feature. Users can actually search, select, and purchase flowers directly from the Facebook fan page. Compared to the traditional method of directing the user back to the company websites, they use the fan page for the entire check-out process, never taking the user away from Facebook or away from the social media experience.

These are just two examples of effective customized fan pages. Plenty more are out there already, and many more are likely on their way. Now is the time to set yourself apart from the pack and make your company stand out from the rest.

Want more examples?

Check out what these brands have done with their fan pages:

Volkswagen
J. Crew
Dunkin’ Donuts
Macy’s
Best Buy
Red Bull
Skittles

Oh, yeah, and if you like what you see, we’d love to have you as a fan, too!

King Design’s Fan Page

]]> http://blog.kingdesignllc.com/2009/10/how-to-take-your-facebook-fan-page-to-the-next-level/feed/ 0 Yep, we’re on Twitter, too. http://blog.kingdesignllc.com/2009/04/yep-were-on-twitter-too/ http://blog.kingdesignllc.com/2009/04/yep-were-on-twitter-too/#comments Thu, 02 Apr 2009 01:28:42 +0000 Jessica W. King http://blog.kingdesignllc.com/?p=767 Follow our tweets: http://twitter.com/KingDesignLLC

]]> Follow our tweets:

http://twitter.com/KingDesignLLC

]]> http://blog.kingdesignllc.com/2009/04/yep-were-on-twitter-too/feed/ 0 King Design is on Facebook http://blog.kingdesignllc.com/2009/02/king-design-is-on-facebook/ http://blog.kingdesignllc.com/2009/02/king-design-is-on-facebook/#comments Sat, 28 Feb 2009 13:50:28 +0000 Jessica W. King http://blog.kingdesignllc.com/?p=733

Advertising through social media has been increasing in popularity and seems to have significantly spiked in the past six months.  Perhaps the best evidence of this growing trend is how Obama’s team leveraged such sites as Facebook, MySpace, Twitter, and Digg in last year’s presidential campaign. Networks like CNN are also taking advantage of it for the volume of ‘real-time’ feedback they can get from viewers on a variety of breaking news stories.

Market researchers have [...]]]>

Advertising through social media has been increasing in popularity and seems to have significantly spiked in the past six months.  Perhaps the best evidence of this growing trend is how Obama’s team leveraged such sites as Facebook, MySpace, Twitter, and Digg in last year’s presidential campaign. Networks like CNN are also taking advantage of it for the volume of ‘real-time’ feedback they can get from viewers on a variety of breaking news stories.

Market researchers have taken note and some agencies now offer social media marketing campaigns as part of their service offerings.  Still, there are many skeptics who cite inconclusive data regarding the actual effectiveness of such campaigns in driving sales – in other words, the ROI can be difficult to calculate.

Despite the skepticism, King Design is on board with leveraging social media as part of our own comprehensive brand strategy and marketing plan for 2009.

Check out King Design’s Facebook Page, then contact us to learn more about how we can help your organization test the social media waters as well.

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